Youtube Article

1. How does the interaction online become the key for Youtube video production community? Please use the media convergence concept to explain it.

• The interaction online became a main factor for YouTube video production because the community is based on social networking. It allows people to create and share original video content. This then gives them the ability to be able to develop new social connections. Media convergence comes into play because of idea that YouTube can connect users to other various social media accounts, the user’s content is shared and more of an audience can be developed and reached.

2. The article mentioned that the teens are mainly passively consumers of Youtube being on the periphery. But seven out of 10 most subscribed partners are teens and young adults. How do you explain this use of Youtube in youth?

• The younger generations are very driven by social media and any type of online publication. They are so in tune to it because they can gain followers and create a network for themselves. Youtube is a great way for teens to express themselves because they feel as though they are anonymous but they also have certain followers that urge them to express themselves. I find it no different than a journal that someone would have kept pre internet times.

3. How does Youtube use different techniques to create an online community that is different from other websites?

• Youtube has a very select community that uses it because its followers understand and have the same passions. The techniques used are different in the sense that they are developed through social media, conventions (VidCon, Playlist Live) and through video content. YouTube allows content creators the chance to interact with their viewers through not only video comments but through social media accounts and it is an awesome form of two way communication through a branding network and viewers or fans. When people work with youtube they become their own bosses and this intrigues a lot of people. I think that youtube is so desirable because it brings images, audio, and text all in one.

4. What is the next step for Youtube development? Please use the concept of participatory culture and media development theory we discussed to explain your answer.

• I believe that the next step for youtube is growing larger and expanding. Youtube has the potential to explode into the corporate world and it already has. A lot of professions are now incorporating youtube into them. An example of this is how teachers and professors show videos to their classes. Next would be for youtube to explode into the business world. People today are also being discovered on youtube this is huge and will only continue to expand!