Podcasting

1.  How does podcasting fit into the organizational communication in business, non-profit, and academic contexts?

• Podcasts fit into the organizational communication in business, non-profit, and academic contexts because they can advertise for a product and can provide a unique way to promote their products through different types of medias. It promotes interactivity and it is less harsh than just text, letting the person listen instead.

2.  Why does the speaker say that podcasting extends message?

• The speaker says that podcasting extends message because it sends across a message in some of the most effective ways such as audio, video, and the Internet. 

 

3. How does podcasting encourage participation culture according to the speaker?

•  Podcasting encourages participation culture because it encourages actions. It provides the listener with information in hope that the listener will take action based off what is said. This creates conversation and lets the listeners interact with businesses in a different way

4. What are the three critical elements of development for a successfully media when the speaker talks about email, blogging, and online ad? Why does podcasting have the three elements?

• The tree critical concepts of development for a successful media in relation to email, blogging and online ad are: whether or not your listeners pay attention to the information, the tools that you provide to the user to access the information, and whether or not the listeners can interact with the information. All of these elements can be put together to create a successful podcast. 

5. How does the concept of digital media convergence get applied in podcasting when the speaker discusses the compounding media?

• The concept of digital media convergence gets applied in podcasting when the speaker discusses the compounding media by being accessible on a variety of platforms. Whether it is a mobile phone, Facebook, YouTube, the Internet, or anything else a podcast is accessible in a variety of ways. The compounding media refers to how all of these platforms become one. Plus, a podcast being available in different forms is what digital media convergence is all about.